IP 101
The history of innovation is robust and full of surprises. We wouldn’t be where we are today without the hard work of countless innovators, their passion to improve the world and the support IP provided.
Companies like Arm & Hammer and Campbell’s Soup have had their signature branding trademarks for over 100 years, protecting their innovations over time.
How do movies utilize IP? Patents can protect technical innovations that help film large-scale scenes.
The oldest active trademark belongs to British brewery Stella Artois, which received the protection in 1366.
Strong IP protections facilitate research and development to find cures for deadly diseases like cancer.
Following their successful flight, Orville and Wilbur Wright patented the first airplane, known as the “Wright Flyer” in 1906.
Ellen Ochoa, the first Hispanic-American woman in space, received three patents for technologies that help capture images in the cosmos.
Google’s search program is protected by trade secrets, preventing others from copying their algorithms.
Innovators invest blood, sweat and tears into their ideas. But how do these ideas reach the rest of the world? Learn more about how innovations move from concept to market and how we can protect them.
*Source: https://www.wipo.int/ipstats
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